The philosophy of Blackmagic Design Cameras is the foundation for their creative video revolution. Quite simply, they aim to produce creative video technology that allows the user’s creativity to blossom. This visionary approach to technology has resulted in a rapid growth that sees Blackmagic Design Cameras as one of the world’s most innovative product lines in the creative video industry. With a long and fruitful history in the videography industry from both an engineering and a creative background including post-production editing, the founders of Blackmagic Design are well versed in what their customers want and need most from their creative video technology. This knowledge and experience combined with a true passion for finding perfection in their technological processes has set the ambitions of Blackmagic to change the videography industry for a better technological future. The dedication of Blackmagic Design can be seen in each of their carefully designed Professional Cameras, each piece built for maximum quality and stability. This commitment to quality has resulted in the production of some game changing pieces of technology that have sent a buzz throughout the creative video technology industry and beyond. Blackmagic Design have worked hard on truly special pieces of technology that are renowned for features such as their unrivaled codecs with a view to creating affordable products of luxury quality. They strive to improve the standard and raise the bar for editing workstations across the industry, founding a new generation for a truly creative post production and television industry, all built upon on their very own Blackmagic hardware and software.